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The Lighthouse Package: Your Complete Digital Marketing Partnership

Your done-for-you marketing team. Built for busy businesses.

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Why Choose a Full-Service Digital Marketing Approach?

The digital marketing landscape is complex and constantly evolving. Instead of juggling multiple vendors or trying to manage everything in-house, partnering with a marketing agency that offers comprehensive digital marketing services makes strategic sense. Our team brings together expertise in paid media, social media management, SEO, local SEO, and reputation management under one roof. This integrated approach ensures all your marketing efforts work together harmoniously. When your website design, social media marketing, and SEO strategies are aligned, you create a cohesive brand experience that resonates with your target audience across every touchpoint.

Our Comprehensive Lighthouse Package

Month 1: Building Your Digital Foundation

Every successful digital marketing campaign starts with a solid foundation. During the first month of your Lighthouse Package, we dive deep into understanding your business, your audience, and your competitive landscape through our comprehensive Navigation Report process.

Comprehensive Digital Audit

Our marketing agency begins with a thorough assessment of your current digital presence. We examine your website’s SEO performance, analyze your social media engagement, review any existing Google Ads campaigns, and evaluate your online reputation through your Google Business Profile (GBP). This audit reveals opportunities for improvement and helps us understand what’s already working well for your brand.

Strategic Planning and Setup

Based on our findings, we develop a customized marketing strategy tailored to your specific goals. This includes competitive research, setting up necessary accounts and tools, defining your target audience personas, and creating a detailed roadmap for the coming months. We also establish key performance indicators (KPIs) to measure success and ensure accountability throughout our partnership.

Months 2+: Continuous Optimization and Growth

Once the foundation is in place, we move into execution. These next months are all about implementing your strategy, refining it, and driving real results. Backed by bi-weekly check-ins to keep everything on track.

SEO & Local SEO

We work continuously to improve your organic search visibility through both traditional SEO and local SEO strategies. This includes creating 4 SEO-optimized blog posts per month and, if your site wasn’t built by us, optimizing 1 SEO webpage per month. Our local SEO efforts ensure your business appears prominently in local search results, driving foot traffic and local customers to your door.

Social Media Management

Social media management is about more than posting content. It’s about building meaningful connections with your audience. Our team creates compelling content that reflects your brand voice, manages your social media profiles across multiple platforms, and actively engages with your community. We develop content calendars with 2-3 posts per week. (client provides all media: photos/videos).

Reputation & GBP Management

Your online reputation can make or break your business. We continuously monitor mentions of your brand, respond to customer feedback, and promote positive content. This includes creating 4 Google Business Profile posts per month and 2 Q&As per month, along with ongoing profile optimization.

Paid Media (Add-On)

When it aligns with your goals and budget, our digital marketing team develops and manages targeted advertising campaigns across platforms like Google Ads, Facebook, Linkedin, and others. We continuously optimize these campaigns based on performance data, ensuring maximum return on your advertising investment. This optional add-on includes ongoing campaign optimization and management of up to 2 campaigns.

The Full-Service Digital Marketing Advantage

Working with a full-service agency means you have a dedicated team of digital marketing professionals who understand how all these pieces fit together. Our integrated approach ensures your inbound marketing efforts, social media marketing, website design elements, and paid advertising all work in harmony to achieve your business objectives. Unlike other digital marketing agencies that specialize in just one area, we provide comprehensive digital marketing services that cover every aspect of your online presence. This holistic approach leads to better results and a more cohesive brand experience for your customers. As a service digital marketing agency, we’re committed to being your long-term partner in growth.

Measuring Success Throughout Your Partnership

Transparency and accountability are core values of our digital marketing service. Throughout our partnership, we provide regular reports that show exactly how your campaigns are performing. We track key metrics across all channels and provide insights that help you understand the impact of our digital marketing efforts on your business growth.

Pricing and Commitment

The Lighthouse Package:

$1,500/month for SEO, reputation management, and social media management.

If you choose to include paid media, it’s an additional $500/month, bringing the total to $2,000/month.

A minimum commitment of 6 months is required for this comprehensive marketing service.

Frequently Asked Questions

Our Lighthouse Package offers a comprehensive, integrated approach that combines multiple digital marketing services under one strategic umbrella. Rather than treating each marketing service as separate, we ensure all your marketing efforts work together to amplify your results. As a full-service marketing agency, we provide everything you need under one roof.

Every business is unique, which is why we start with a thorough audit and strategic planning phase during our Navigation Report. This allows us to understand your specific industry, target audience, and competitive landscape before developing a customized marketing strategy that includes everything from website design recommendations to social media marketing tactics.

While the first month focuses on foundation-building through our comprehensive audit, most clients begin seeing meaningful improvements in their digital marketing metrics by months 2-3. The cumulative effect of consistent, strategic digital marketing typically produces the most significant results as the partnership continues, especially when SEO, social media, and reputation management work together.

Our digital agency provides access to a full team of specialists at a fraction of the cost of hiring equivalent in-house talent. You get expertise in SEO, local SEO, social media marketing, reputation management, Google Ads, and marketing strategy without the overhead of managing multiple employees or investing in expensive marketing tools.

 

We believe in building long-term partnerships that grow with your business. After the initial 6-month commitment, we can continue and expand our digital marketing services based on your evolving needs and goals. Many of our clients choose to extend their partnership with us as they see the ongoing value of our integrated digital marketing approach.

 

Yes, we offer a standalone “Navigation Report” for $1,000. This 1-month audit and strategy package includes a comprehensive audit of your website design, SEO, GBP, social media, and paid media presence, along with a detailed strategy presentation and a 1-on-1 strategy call. If you sign up for the Lighthouse Package within 30 days of receiving your Navigation Report, the $1,000 will be credited towards your first month. If you choose the base package (SEO/reputation management/social media management only), your first month will be $500. If you include paid media, your first month will be $1,000, then $2,000/month ongoing.